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Shanghai Fashion Week Attracts American Brands Seeking Growth in China

Shanghai Fashion Week Attracts American Brands Seeking Growth in China

Twenty-two years ago, Nicole Miller held her first fashion show in China. At the time, she characterized the market as conservative and “not very established.” But now the market looks very different. “All of the world’s eyes are now on China,” said Bud Konheim, CEO of Nicole Miller. “Fashion used to be focused solely on […]

Inside American Eagle’s Streetwear Ambitions

Inside American Eagle’s Streetwear Ambitions

See the original story by Danny Parisi, here in Glossy While many of the mall brands that were popular among high schoolers a decade ago have struggled or failed, American Eagle is one of the few brands from that era that has managed to remain successful and relatively stable throughout the years. Now, American Eagle is looking for […]

Digiday Research: Marketers & Publishers Boost Podcast investment

Digiday Research: Marketers & Publishers Boost Podcast investment

See the original story here in Digiday. As podcast listening in the U.S. continues to grow, marketers and publishers are racing to capitalize on the opportunity. Ninety percent of marketers currently buying podcast advertising plan to grow their investment in the medium this year, according to a Digiday poll of media buyers conducted last week. Meanwhile, […]

Convergence & Fragmentation: Video Planning By Example in 2019

Convergence & Fragmentation: Video Planning By Example in 2019

Yesterday, our VP of Display & Social & OTT Lead, Jesse Math, joined a panel at MediaPost’s TV & Video Insider Summit to discussing the changing video planning landscape. Read below for some of the discussion: A brand’s video stories can go in countless directions now. But what strategies and channels are working now? We […]

‘The opportunities are being throttled’: Internet-enabled TV is missing out on programmatic ad buys

‘It doesn’t mean what it used to’: How the term ‘streetwear’ has been overused to the point of meaninglessness

Facebook reports record profit, stock surges 12% after earnings

Facebook reports record profit, stock surges 12% after earnings

See the original story, with comments from VP of Display & Social, Jesse Math, here in MarketWatch After weeks of controversy, Facebook Inc. reported record profits — about $1 billion more than any previous quarter — as the company beat Wall Street expectations for fourth-quarter earnings and revenue late Wednesday, sending shares soaring. Record profits, […]

Millennials will not become boomers as they age

Millennials will not become boomers as they age

On January 16, 2019, ForwardPMX Global Chief Growth Officer, Chris Paradysz, participated on a panel at Luxury Daily’s LuxuryFirstLook event, about what consumers want from luxury brands in 2019 and beyond. Check out the coverage here in Luxury Daily. As a newcomer to consumer-facing retail, automaker McLaren works to maintain a level of exclusivity while […]

‘Still in its infancy’: Despite advancements, AI adoption for media buying remains low

Forward3D And PMX Agency merge to form global brand performance agency ForwardPMX

Forward3D And PMX Agency merge to form global brand performance agency ForwardPMX

Forward3D and PMX Agency are uniting to form ForwardPMX, a global brand performance marketing agency, employing 700 people across 20 offices. The new brand, part of the Stagwell Group, combines advanced capabilities across North America, EMEA and APAC, and brings a unified global vision for technology and performance that enables brands to operate across any […]

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